Primary logo
Use on light backgrounds, navigation, documents, and public brand pieces.
42N / Brand system
A public system for explaining how 42N works.
Identity, technologies, products, design rules, and publication limits in one public piece. The brand book explains the company without inventing proof that is not public yet.
42N NavyGraphiteDaylightActionCyanSignal
System
The brand is organized as an operational atlas.
42N needs to show software, computer vision, automation, and applied AI without falling into generic promises. The visual system combines operation maps, evidence ledgers, technical rows, real product signals, and explicit publication limits.
Identity
42N identity
The system starts from a fixed point: precision, traceability, and technical judgment from Mendoza.
Compact mark
Use when the space needs a short institutional signal.
Reverse version
Reserved for graphite bands or controlled dark backgrounds.
Color
Palette
A sober institutional color system with accents used as product language, not decoration.
42N Navy #0B1828
institutional anchor
Graphite #172033
technical bands
Daylight #F5F7FB
main surface
Action #FFB545
action and opportunity
Cyan #37C2FF
technical signal
Signal #37D399
operation and progress
DemeterIA #22C55E
images and operation
Olimpo #4B5F76
physical traceability
Argos #9F7442
inventory and material
Atlas #9E6A82
evidence and measurement
Nectar #788A64
routines and execution
Technology
Technologies
The public stack is described as technical capability, not as external logo wallpaper.
Public web
Astro site with TypeScript, Tailwind CSS v4, and static output prepared for Cloudflare Pages.
- Astro
- TypeScript
- Tailwind CSS v4
- Cloudflare Pages
Operational systems
Applications, APIs, and databases that order internal processes, tasks, and decisions.
- Internal apps
- APIs
- Databases
- Task flows
Visual evidence
Computer vision and applied AI when they help read stock, images, evolution, or control.
- Computer vision
- Automation
- Applied AI
- Traceability
Product
Products and lines
Each product uses a color, a form of evidence, and its own public limit.
Images, tasks, and querying
Limited public page for visual reading and operational records without private proof.
Physical traceability suite
Controlled public concept for physical operations.
Inventory and replenishment
Provisional module name for material availability.
Evidence and measurement
Provisional module name for visual review and measurement.
Routines and execution
Provisional module name for scheduling, execution, and reconciliation.
Typography
Typography
The site uses Sora, Archivo, and JetBrains Mono as self-hosted variable families. Hierarchy comes from weight, measure, and rhythm.
Display
Short headlines, no negative tracking, controlled line breaks.
Text
65 to 75 character blocks to explain systems without visual fatigue.
Data
Mono reserved for indexes, codes, states, hashes, dates, and compact metadata.
Publication
Public rules
The site shows capability without publishing information that still requires approval.
Concrete capabilities
Operational software, computer vision, automation, applied AI, and traceability.
Limited public names
DemeterIA and Olimpo are shown with limits; Argos, Atlas, and Nectar appear as provisional module names.
Private proof
Real screenshots, private videos, metrics, quotes, client names, and commercial details require approval.
Simulated evidence
No fake dashboards, invented testimonials, vendor logos, or forms that do not exist.
Files
Assets
Web-ready assets live in `public/assets/` and the portable kit lives in `brand-kit/`. Deeper brand sources remain in `brand/`.
Email 42N